Last weekend was a fantastic idea for a pop up idea – Project Transfer. This was a joint project aimed at helping shoppers think more about their shopping habits. This event involved a pop up tee shirt factory in the shopping mall, Trinity Leeds. The shoppers were asked a series of questions and from their answers, this will inform the design of their tee shirt. They were able to see who their tee shirt was made as a group of skilled makers and machinists get to work making a tee shirt. Each garment will be a unique money can’t buy item to their exact specifications. Each shopper to visit the exhibition will be invited to be photographed for the project and asked what shopping and style means to them. TRANSFER, a joint initiative between the Centre for Sustainable Fashion, London College of Fashion, UAL the University of Sheffield (UoS) and funded by the ESRC. Check out what happened on the day – all the action can be found on Twitter: #ProjectTransfer #MyTshirtSpeaks @ProjectTRANSFER.